JCPenney Announces Refund Offer on Royal Velvet® Egyptian Cotton Towels and Comforter Set

September 30, 2016

PLANO, Texas – (Sept. 30, 2016) – J. C. Penney Company, Inc. (NYSE: JCP) announced that beginning Oct. 5, it will offer a refund for customers who purchased the Royal Velvet® Egyptian cotton towels or the Royal Velvet Egyptian cotton damask stripe comforter set. Results from a traceability audit were found to be inconclusive, and therefore JCPenney is unable to provide complete assurance that these products were made using 100 percent Egyptian fibers.

While the products pose no safety concerns and are expected to provide long-lasting durability and performance, the Company is giving concerned customers the option of bringing the following items into a local JCPenney store for a refund of the purchase price:

  • Royal Velvet Egyptian cotton bath towels, which includes the complementary hand towels, washcloths and bath sheets in more than a dozen colors;
  • Royal Velvet 400tc Damask Stripe Egyptian Cotton Comforter Set, which includes matching sham(s) available in 12 colors.

Each product can be identified with a sewn-in hem tag reflecting the Royal Velvet brand along with fabric content described as “Egyptian cotton loops” or “100% Egyptian cotton.” The refund does not apply to other Egyptian cotton textiles sold at JCPenney.

For more information, customers may call 1-800-541-4522 9 a.m. to 9 p.m. EST Monday through Friday, or 9 a.m. to 6 p.m. Saturday and Sunday.

To access images of the product tags, please visit

Media Relations:
(972) 431-3400 or

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(972) 431-5500 or

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world‐class omnichannel retailer and increasing revenue per customer. For additional information, please visit