JCPenney Beauty is rolling out to stores nationwide, creating the ultimate one-stop shop for beauty and fashion lovers. JCPenney Beauty celebrates its customers’ unique selves by making inclusive beauty products widely accessible through a diverse product portfolio, attainable pricing, and like-minded partnerships.

Recent Coverage

• Happi, JCPenney Beauty and Urban Hydration Partner with Sony
• Cosmopolitan, Bobbi Brown, Wende Zomnir, and Nyakio Grieco on Finding Inspiration in the Beauty Space
• Forbes, Meet The Sisters Behind Shades By Shan—Now In All 610 JCPenney Stores
• DMagazine, JCPenney Launches Inclusive Beauty Concept in 73 Stores Nationwide
• Community Impact, JCPenney in east Frisco to launch new in-store experience: JCPenney Beauty

Press Releases

• Sep. 19, 2022: JCPenney Expands JCPenney Beauty Presence with Nationwide In-Store Rollout Starting Next Month
• Sep. 30, 2021: JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience
• Jul. 20, 2021: Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience

Media Assets

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Leadership

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Contacts

JCPenney Corporate Communications
jcpnews@jcp.com