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MARKETING / SEASONAL

Nov. 30, 2016 – JCPenney.com Delivers a Wonderland of Unexpected Gifts

FINANCIALS

Nov. 11, 2016 – JCPenney Reports a $39 Million Increase in Operating Income for the Third Quarter 2016

MARKETING / SEASONAL

Nov. 7, 2016 – JCPenney Spreads “Joy Worth Giving” This Holiday Season

FINANCIALS

Oct. 31, 2016 – J.C. Penney Company, Inc. to Report Third Quarter 2016 Financial Results on November 11, 2016 at 7:30 a.m. ET

BRANDS

Oct. 25, 2016 – JCPenney Channels the Millennial Shopper with Emphasis on Modern and Casual Trends in Home

BRANDS

Sept. 30, 2016 – JCPenney Announces Refund Offer on Royal Velvet® Egyptian Cotton Towels and Comforter Set

REAL ESTATE

Sept. 29, 2016 – JCPenney at Northridge Mall to Open All-New Anchor Space

BRANDS

Sept. 27, 2016 – JCPenney Caters to Millennial Guys with Hip, Stylish Brands That Take Him From Work to Play

PHILANTHROPY

Sept. 22, 2016 – JCPenney Supports National Breast Cancer Awareness Month

LEADERSHIP

Sept. 21, 2016 – Paul Brown Joins JCPenney Board of Directors

BRANDS

Sept. 20, 2016 – JCPenney Introduces High-End Assortment of Cooks Signature™ Cookware & Kitchen Electrics for the Home Chef

BRANDS

Sept. 12, 2016 – JCPenney Celebrates 40 Years of Liz Claiborne

REAL ESTATE

Sept. 8, 2016 – JCPenney Returns to San Bernardino with New Store at Inland Center

BRANDS

Sept. 1, 2016 – JCPenney Debuts Fall Capsule Collection by Plus-size Designer Ashley Nell Tipton

REAL ESTATE

Aug. 18, 2016 – JCPenney Opens First-ever Global In-house Center in Bangalore

FINANCIALS

Aug. 17, 2016 – JCPenney Announces Strategic Plans for Profitable Growth Beyond 2017

FINANCIALS

Aug. 12, 2016 – JCPenney Reports a 2.2% Increase in Comparable Sales for the Second Quarter 2016

FINANCIALS

Aug. 10, 2016 – J.C. Penney Company, Inc. to Host Analyst Meeting on Aug. 17

FINANCIALS

Aug. 1, 2016 – J.C. Penney Company, Inc. to Report Second Quarter 2016 Financial Results on August 12, 2016 at 7:30 a.m. ET

LEADERSHIP

July 21, 2016 – JCPenney Appoints Marvin R. Ellison to Succeed Myron E. (Mike) Ullman, III as Chairman

MARKETING / SEASONAL / BRANDS

July 19, 2016 – JCPenney Entices Back-to-school Shoppers with Styles and Deals Worth Every Penny

FINANCIAL / LEADERSHIP

June 8, 2016 – JCPenney CEO Marvin Ellison to Present at Piper Jaffray Consumer Conference

FINANCIAL

June 1, 2016 – JCPenney Announces Plans to Refinance $2.25 Billion Real Estate Term Loan

FINANCIAL

May 13, 2016 – JCPENNEY REPORTS A 63 PERCENT INCREASE IN EBITDA TO $176 MILLION AND REAFFIRMS FULL YEAR EBITDA GUIDANCE OF $1 BILLION

BRANDS

May 9, 2016 – JCPenney Expands Major Appliances to JCP.com and 500 Stores Nationwide

BRANDS

May 5, 2016 – JCPenney Teams Up with Michael Strahan for Exclusive New Active Lifestyle Collection

FINANCIALS

May 2, 2016 – JCPenney Company, Inc. to Report First Quarter 2016 Financial Results on May 13, 2016 at 7:30 a.m. ET

BRANDS

April 26, 2016 – JCPenney Celebrates 10 Years of Sephora Inside JCPenney with 60 New Locations

BRANDS

April 12, 2016 – JCPenney Launches Its First Fashion Brand for Plus-size Women and Collaborates with “Project Runway®” Winner Ashley Nell Tipton

LEADERSHIP

Feb. 29, 2016 – Lisa Payne and Paul Raines Join JCPenney Board of Directors

FINANCIAL

Feb. 26, 2016 – JCPenney Reports Fourth Quarter 2015 Adjusted Earnings Per Share of 39 Cents; and a 155 Percent Increase in Adjusted EBITDA to $715 Million for Fiscal 2015

MARKETING

Feb. 25, 2016 – JCPenney Emphasizes Customer Value with Launch of “Get Your Penney’s Worth”

LEADERSHIP

Feb. 15, 2016 – JCPenney Announces Changes to Senior Management Structure to Further Align with Strategic Priorities

LEGAL

Feb. 12, 2016 – JCPenney Addresses Inquiries Regarding Burberry Lawsuit

FINANCIAL

Feb. 11, 2016 – J.C. Penney Company, Inc. to Report Fourth Quarter and Full Year 2015 Financial Results on February 26, 2016 at 7:30 a.m. ET

BRANDS

Feb. 8, 2016 – JCPenney Entices Millenials with Launch of Belle + Sky™

REAL ESTATE

Feb. 5, 2016 – JCPenney Pursues Sale of Home Office Campus

BRANDS

Jan. 19, 2016 – JCPenney Embarks on a Return to Appliances

LEADERSHIP

Jan. 18, 2016 – JCPenney Appoints Joe McFarland as Executive Vice President of Stores

FINANCIAL

Jan. 7, 2016 – J.C. Penney Company, Inc. Reports Holiday Update and Plans to Deliver Positive Free Cash Flow in Fiscal 2015

©2016 J.C. Penney Corporation, Inc. All rights reserved.