NEW YORK (September 25) – Revealing his most personal product yet, David Beckham is bringing The Collection, a curated line of three long-lasting eau de parfums to the US market exclusively at JCPenney in 2023. Each evocative scent takes you on a unique sensory journey, imagined in a collection which not only reflects David’s own life but celebrates the craft of artisanal perfumery, with a focus on the careful selection of ingredients. These passions are brought to life in the Collection’s three complementary eau de parfums: Infinite Aqua, Aromatic Greens, and Refined Woods. Over his years of travels, living abroad and meeting inspirational people, David has developed a rich appreciation for unique materials, craftsmanship and elegant scents.
Talking about The Collection, David says: “I’ve been fortunate to work with many incredible perfumeries from around the world over the past 15 years and this fragrance range combines their knowledge with my vision to create products that truly stand the test of time. Smell can evoke strong memories & remind us of special people and moments in our life. With The Collection campaign, I wanted to capture personal memories from my travels with close friends and family. We filmed in Miami, and I loved the freedom of driving on the open roads, with the ocean on one side and forests on the other. I am excited about how we have captured this feeling.”
To celebrate the launch of The Collection, David Beckham will make a personal appearance at the JCPenney located at the Roosevelt Field Shopping Center in Garden City, New York on October 12.
“We are honored to partner with David Beckham and Coty to exclusively bring The Collection to JCPenney shoppers across the country and are so excited for customers at our Roosevelt Field store to have the opportunity to meet him in person,” said Michelle Wlazlo, chief merchandising officer for JCPenney. “Strategic partnerships are a key part of our reinvigorated customer strategy and we are committed to giving our customers access to fresh, relevant products and the brands they want to shop – plus the brand founders they love. We’re proud to welcome David Beckham to the JCPenney Beauty family.”
This partnership marks a new chapter of the long-standing David Beckham and Coty relationship. “David Beckham Fragrances have been a consumer favorite for over 15 years, and I am personally excited to see the brand expand to even more consumers with the introduction of the first eau de parfum range. David, together with the Coty fragrance experts and the globally recognized perfumers Ane Ayo, Amandine Clerc-Marie & Alexandra Carlin, pushed the boundaries to create a collection of exceptional scents that elevate the art and craft of fragrance for a truly transportive experience,” says Stefano Curti, Chief Brands Officer Consumer Beauty at Coty.
• Infinite Aqua
An aromatic fresh watery fragrance, inspired by a drive along the Pacific Coast highway, the sheer expansiveness of the ocean, and the exhilarating feel of salty sea air on the skin. An ode to the freshness of the ocean, Infinite Aqua delivers an intense feeling of infinity and invigoration.
• Aromatic Greens
This woody green fragrance encapsulates the serenity amongst nature’s vibrant beauty. Taking inspiration from the calming power of nature, Aromatic Greens exudes a sense of tranquility.
• Refined Woods
An oriental woody fragrance built around iconic perfumery ingredients that transport you to exotic places. Refined Woods is inspired by David’s love of taking to the open road to explore different landscapes, cultures and cuisines, this warm and sensual scent is a celebration of travel and discovery, where the journey is the reward.
Embrace every new and tantalizing experience along life’s journey. Discover the new David Beckham Collection available at JCPenney starting August 2023 and in retailers nationwide January 2024.
ABOUT COTY Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
ABOUT JCPENNEY JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.
For more information, please contact:
Genesis Bazo, MMCgbazo@hellommc.com