Company History

JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated. Today, we operate more than 650+ locations across the United States and Puerto Rico – and while fashion and shopping patterns have evolved, our focus on putting customers at the heart of what we do remains unchanged.


Connecting Company, Community, and Cause
At JCPenney, we’ve been committed to building strong, vibrant communities since James Cash Penney founded the Company on the Golden Rule in 1902. Today, we are passionate about helping underserved students build the confidence they need to stay engaged in school, attend college, and prepare for a rewarding career. We connect Company, community and cause by investing our time and resources in three primary impact areas: professional clothing needs, youth programming, and career readiness support. Through the volunteer spirit of our associates and strategic investment in the work of our non-profit partners, JCPenney is doing our part to improve the communities where we live and work.

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