JCPenney Announces Snapshot for Success for Customers to Unlock Opportunity with a Free Professional Headshot

The limited-time offer will be available at JCPenney Portraits by Lifetouch to 3,000 customers at no cost beginning Jan. 10

PLANO, Texas (Jan. 10, 2024)JCPenney believes that everyone deserves the chance to pursue the career of their dreams. Professional headshots are a central part of the 21st-century job search, critical for remote work, and especially valuable when overcoming resume gaps or joining the workforce for the first time. But often, they can also be cost-prohibitive and difficult to access.

That’s why, beginning on Jan. 10, 2024, JCPenney along with partner JCPenney Portraits by Lifetouch have announced Snapshot for Success where the retailer will offer professional headshots at participating JCPenney Portrait studio locations at no cost for the first 3,000 customers that sign up before Feb. 7.

“At JCPenney, we are committed to serving America’s diverse, working families. Snapshot for Success is one way we’re standing with our communities to help make the most of every customer’s career moments,” said Andre Joyner, chief human resources officer at JCPenney. “Whether you’re graduating this Spring, overcoming a resume gap after stepping away from your career or looking for your next role, we want to be a part of this exciting stage of your life and career.”

The Snapshot for Success offer will be available beginning Jan. 10, 2024. Customers will first need to sign up to receive their offer code on the JCPenney website. Registration will remain open until Feb. 7, 2024, or until all the 3,000 headshots are claimed. Free headshot sessions should be scheduled by March 11, 2024, at a participating JCPenney Portrait Studio location. Sessions must be booked through the JCPenney Portraits by Lifetouch website and customers must present their coupon at checkout to be redeemed.

“Through our Make It Count promise, JCPenney is committed to matching the efforts of our customers as they work to make every moment count,” said Katie Mullen, chief customer officer at JCPenney. “Shoppers already know they can rely on JCPenney for everything they need to land their dream role, but through services like JCPenney Portraits we’re uniquely able to equip them with an accessible, professional headshot.”

From the perfect interview suit to scrubs, work boots and made-to-last denim, JCPenney is a one-stop shop to prepare for the first day of any job. The retailer has a history of investing in job readiness programs including Suit Up events, in which the retailer partners with colleges and universities across the country to host nearly 500 events per year to help students purchase work-ready wardrobes at a 30% discount. In addition to a discount, the in-store team advises students on the latest career fashion trends, how a suit should fit, what size is best for them, how to tie a tie, and more. In 2024, there are already over 200 Suit Up events scheduled at JCPenney stores across the country between January and April.

For media asset downloads, please visit the JCPenney Newsroom.


JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.


JCPenney Portraits by Lifetouch makes it enjoyable to photograph family traditions and milestone moments year after year and transform them into high-quality keepsakes that can be shared and treasured by all. Our Studios remove stress and worry, while expert photographers provide professional guidance — leading to an experience that is easy, fun, and captures everyone at their best.



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