JCPenney Donates $250,000 for Dream Prom Giveaway

JCPenney Donates $250,000 for Dream Prom Giveaway

In January, in anticipation of the JCProm by Johnny Wujek collection launch, JCPenney asked its associates to nominate high schools that align with the Company’s core values of service, passion, energy, inclusion and family for a chance to win its Dream Prom Giveaway, in which JCPenney committed to donating $250,000 to deserving high schools across the country to help them throw an unforgettable prom night.

Associates answered the call and nominated schools from all over the country, and the winners were announced in an in-depth segment starring celebrity costumer designer Johnny Wujek, the JCProm collection designer, on Good Morning America’s GMA3 on April 12. Learn more about the schools and click here to view the broadcast segment as he shared the news with students.

Lake Shore High School | St. Clair Shores, MI

Lake Shore High School, Johnny’s alma mater, kicked off the celebration as the first school to receive their $50,000 donation, which will allow students and their guests to attend their 2024 prom for free. Click here to watch a video of Johnny’s visit to the school with Wendy Santana, vice president of business development, for a special check presentation.

Rogers High School | Spokane, WA

Many Rogers High School students work at the nearby JCPenney, especially during the holiday season, and are loyal customers to both the store and Salon. Team members at nearby store 2484 maintain a close relationship with the school, recently volunteering to build bikes for students.

Perry High School | Perry, IA

Associates at nearby store 1612 described Perry High School as a small, close-knit school and the perfect representation of JCPenney’s customer base. Earlier this year, a shooting at the school tragically claimed the lives of both a student and the principal. The community, including JCPenney associates, rallied together to support the students and staff through this tragedy.

Lowndes High School | Valdosta, GA

Staff, parents and students at Lowndes High School are frequent JCPenney shoppers, especially during prom season, and many parents and students work at their local JCPenney. Lowndes students play an active role in their community, particularly in their support of cleanup efforts last summer when Hurricane Idalia affected parts of Valdosta.

Beaumont Early College High School | Beaumont, TX

Beaumont Early College High School emphasizes the value of giving back, setting a goal for students to obtain at least 120 hours of community service throughout their four years of high school. Students are also able to earn their high school diploma and associate degree through the school’s dual credit program with Lamar Institute of Technology.

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