JCPenney Celebrates Back-to-School with Thousands of Items Under $20

With nearly 1,500 apparel items for kids under $10 and a new Members-Only Savings Season event guaranteed to give customers at least $100 in values and discounts, the retailer has more ways than ever to save this back-to-school season.

PLANO, Texas (July 11, 2024) – As the trusted home for back-to-school style, JCPenney is highlighting its commitment to helping families get more by announcing an exciting lineup of deals and events. Kicking off with inflation-busting deals during Black Friday in July (July 15-21, 2024), all shoppers have access to thousands of affordable items during customer-favorite events, including up to 50% off during Mystery Sale (Aug. 1-4), exciting doorbusters during Super Saturday (Aug. 9-11) back-to-school favorites at amazing values during Power Penney Days (Aug. 22-25), exciting daily deals during the Semi-Annual Beauty Event (Aug.1-18), and more.

Rewards members will get and save even more with the all-new Members-Only Savings Season event happening July 11 to Aug. 29, featuring a hero deal offering – a free back-to-school picture to commemorate the season through a free session fee and digital image from JCPenney Portraits by Lifetouch.

These incredible promotions help everyone in the family stock up for the seasonal transition with a wide assortment of trusted national brands including Levi’s, Adidas, Puma, Forever 21, IZOD, Carter’s and Reebok, plus stylish favorites from JCPenney’s beloved private labels including Arizona, Thereabouts, Liz Claiborne, a.n.a., St. John’s Bay, Okie Dokie, Xersion and more.

Families can get more, earn more and save more for back-to-school with:

  • More than 7,000 items under $20 and 2,500 items under $10 for the entire family
  • More than 4,000 back-to-school items for kids under $20, nearly 1,500 of which are apparel items priced under $10
  • Up to 60% off select items, BOGO jeans and more during Black Friday in July
  • Thereabouts uniforms starting at just $5 and national brand activewear for kids starting at $12
  • A fresh cut for your student with $12 haircuts for kids under 12 or $12 off any styling service over $30 for kindergarteners through 12th graders (now through Sept. 21)
  • JCPenney’s Semi-Annual Beauty Event features 25% off select skincare, 20% off select fragrances, $10 mascaras and more exciting daily deals
  • The Semi-Annual Home Sale (July 15 to Aug. 11) helps customers stock up on dorm essentials including bedding, storage and décor or refresh hosting essentials from sheets to serving dishes at up to 50% off
  • Plus, later this month, teachers can get an extra 35% off. Starting July 22, teachers can verify their vocation on to receive a special code for use in store or online

Get Rewarded: Introducing Members-Only Savings Season

JCPenney is proud to introduce Members-Only Savings Season to provide Rewards members with more than $100 in values and discounts July 11-Aug. 29. Not a Rewards member? Simply sign up for the free program to get access!

This season-long celebration helps families make every back-to-school trip count with Rewards members exclusives including:

  • Free session fee and digital image to capture back-to-school memories at JCPenney Portraits by Lifetouch studios
  • A special offer to save an extra 30% off every Thursday from July 11 to Aug. 29
  • Free shipping on a single order of $25 or more (one-time use, valid Aug.13-14) to complete back-to-school or back-to-campus shopping with ease
  • Chances to earn even more CashPass Rewards and points when you shop:
    • Earn $20 bonus CashPass Rewards when you spend $50 on back-to-school essentials (July 22-28)
    • Earn $10 bonus CashPass Rewards when you spend $50 (Aug. 26 to Sept. 2)
    • Earn 5x CashPass points on beauty purchases Aug. 1-18
    • Receive 25 free CashPass Rewards points just for taking the back-to-school quiz
  • Continued ‘Gotta Have It!’ prices on hundreds of JCPenney’s most-loved products

“Back-to-school marks the beginning of a new and busy season for families. Whether it’s making sure your kids have what they need for the classroom or dorm room, or refreshing your own wardrobe and home, these items can add up quickly. With JCPenney Rewards, families have an opportunity to get more, earn more and save more in 2024,” said Michelle Wlazlo, Chief Merchandising and Supply Chain Officer at JCPenney. “No matter what they’re shopping for, we want customers to find value across the store with great pricing and rewards, including offers like complimentary portraits, new collections and weekly discounts.”

Tax-Free Holidays

JCPenney locations in participating states will also celebrate the return to the classroom with tax-free shopping. During the tax-free holiday, JCPenney customers can shop for back-to-school items including clothing, shoes, backpacks, lunchboxes and small electronics under $100 without paying sales tax. Learn more and see if your state is participating on the JCPenney Newsroom.

Standing with Communities

This back-to-school season, JCPenney is continuing its investment in The Walking Classroom, an award-winning teaching and wellness tool that helps kids learn on the move. As the program’s first national funder, we’re proud to donate an additional $100,000 to support the distribution of 1,500 more WalkKits around the country. Read more here.

With an unbeatable lineup of exclusive perks and deals for everyone, JCPenney is putting value back into back-to-school season with affordable fashion and a genuinely rewarding shopping experience.

For media assets, please visit the JCPenney Newsroom.


JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

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