For decades, JCPenney Portraits by Lifetouch has welcomed families across the nation to capture the most important moments of their lives: holidays, maternity, newborn, couples, children, pets and more.
This holiday season, JCPenney is making these photos mean even more. Over 47 million people in America face hunger, even during the holidays. For every photo session completed at JCPenney Portraits by Lifetouch on Giving Tuesday (Dec. 3), JCPenney will help provide at least 50 meals* secured by Feeding America® on behalf of local partner food banks. Bring your family (or friends like family!) to the JCPenney Portrait Studio this Giving Tuesday, and your poses for the camera (awkward or otherwise) will directly support families in your community facing hunger to put food on the table during the holiday season and beyond.
From curated to candid, silly to beautiful, our portraits can be awkward…only if you want them to be. Even Simone Biles, U.S. Olympic gold medalist, jumped on the JCPenney Portrait trend last year, rocking all denim and smiles from ear-to-ear. No matter your portrait style, you can help make a difference in your community this Giving Tuesday. Plus, each completed portrait session on Dec. 3 will also qualify for a $25 gift card from JCPenney Portraits by Lifetouch to capture life’s next memorable moment.
This initiative is part of JCPenney’s larger commitment to donate $500,000 to Feeding America by 2025 to help address food insecurity in communities across the country. JCPenney’s donation supports child hunger initiatives like the Summer Food Program, School Pantry Program and after-school food programs.
This offer is available for sessions on Giving Tuesday only – schedule yours here.
*JCPenney guarantees a minimum donation of 125,000 meals. $1 helps provide at least 10 meals secured by Feeding America® on behalf of local partner food banks.
* JCPenney will donate $5 for every completed portrait session on Giving Tuesday 12/3/24 to Feeding America in support of local food banks in your community; up to a $25,000 maximum donation.
About JCPenney
JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.
In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of more than 200 food banks, 21 statewide food bank associations, and over 60,000 partner agencies, food pantries and meal programs, we helped provide 5.3 billion meals to tens of millions of people in need last year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; brings attention to the social and systemic barriers that contribute to food insecurity in our nation; and advocates for legislation that protects people from going hungry. Visit www.feedingamerica.org, find us on Facebook or follow us on X.com.
