Beauty JCPenney Named First-Ever Presenting Sponsor of the PBA North American Hairstyling Awards January 14, 2026
Beauty Rare Beauty Brands and JCPenney Announce Three Winners for the 2025 LIFT Beauty Accelerator December 15, 2025
Beauty Rare Beauty Brands and JCPenney Reopen Applications for 2025 LIFT Beauty Accelerator to Support Underrepresented Founders September 5, 2025
Beauty JCPenney Partners with Celebrity Hairstylist Larry Sims for Exclusive Salon Experience: SimStyled November 14, 2024
Beauty Rare Beauty Brands and JCPenney Announce the 2024 LIFT Beauty Accelerator Winners October 10, 2024
Beauty Rare Beauty Brands and JCPenney Bring Opportunity and Capital to Black and Brown Female-Identifying Founders in the Beauty Industry October 3, 2024
Beauty Rare Beauty Brands and JCPenney Bring Opportunity and Capital to Black and Brown Female-Identifying Founders in the Beauty Industry July 2, 2024
Beauty Black Girl Ventures Foundation and Partners JCPenney and Rare Beauty Brands Bring Opportunity and Capital to Black and Brown Women in the Beauty Industry September 26, 2023
Beauty Introducing the New David Beckham Eau De Parfum Collection: Three Personally Curated Fragrances Inspired by David Beckham’s Travel and Experiences September 25, 2023