Environmental Sustainability
At JCPenney, our founding principle is The Golden Rule. We believe this applies to our associates, customers, communities and planet.
With The Golden Rule as our guide, we will create a more sustainable future as a responsible corporate citizen and an important part of the retail economy.
We’re making investments to drive incremental change while continuing to deliver quality products and services for diverse, working American families.
Sustainable Products
JCPenney is on a mission to design, develop, source and offer customers more sustainable products that our customers love.
We have developed a five-year roadmap to use preferred sustainable fibers in 100% of our private label apparel and home products by 2026. Preferred fibers include more sustainably sourced cotton and recycled polyester.
Sustainable Cotton:
Our preferred fiber cotton portfolio includes BCI, Organic Cotton and recycled cotton.
Recycled Polyester:
Our preferred fiber portfolio for polyester includes recycled polyester.
Regenerative Cellulosic:
Our preferred fiber portfolio for regenerative cellulosic includes Tencel and EcoVero.
Sustainable Manufacturing
JCPenney cares about the safety of our associates, our customers and the workers who make our products. We encourage factories and mills within our supply chain to become OEKO-TEX®-certified to ensure fabrics are free of harmful chemicals. We are also working to implement new chemicals standards in the manufacturing process and encouraging safer chemical alternatives guided by the Zero Discharge of Hazardous Chemicals (ZDHC) Manufacturing Restricted Substances List (MRSL).
Carbon Footprint
Energy conservation and responsible environmental stewardship are core principles of JCPenney’s operations. We have been awarded the 2023 ENERGY STAR Partner of the Year. This is our 17th consecutive year to receive this award. We conduct audits and closely manage energy performance at our facilities around the world.
By engaging in innovative recycling programs and adopting strategic auditing policies and procedures within our supply chain, we can conserve energy and minimize landfill dependence. For example, we work with RWS, a commodity broker for all recyclables, to prevent more than 35 million hangers from ending up in a landfill every year.
JCPenney’s sustainability journey is one focused on progress. These efforts represent our focus and first steps in reducing the Company’s environmental impact and improving our planet’s well-being.
