JCPenney Giving
Through our giving programs, JCPenney celebrates and serves America’s diverse, working families – by investing in our communities, celebrating diversity, and supporting our associates in times of need.
INVESTING IN
OUR COMMUNITIES
Serving America’s diverse, working families today means offering access to skill-building and resources that allow everyone to thrive. To meet this goal, the JCPenney Communities Foundation invests in leading nonprofits making strides in three critical areas: job readiness; health and well-being; and inclusive access to education.
CELEBRATING
DIVERSITY
Hope & Wonder is JCPenney’s private label brand celebrating cultural observances throughout the year. Each collection is designed in-house by a diverse group of creative associates. In recognition of each cultural moment, JCPenney makes a donation to a nonprofit chosen by our associates. Since Hope & Wonder launched in 2022, JCPenney has invested $1,500,000 as part of its commitment to celebrating diversity.
SUPPORTING ASSOCIATE
EMERGENCY RELIEF
The Golden Rule Relief Fund (GRRF) supports associates in times of financial need stemming from a natural disaster or personal hardship. The GRRF application portal is managed by our charitable fund partner, Emergency Assistance Foundation.
About JCPenney Giving
When James Cash Penney opened the Golden Rule Store in 1902, he posted his values above the door. The Golden Rule—“Do unto others as you would have them do unto you”—means taking action to build positive relationships through compassionate words and deeds.
JCPenney’s Golden Rule legacy lives on in the form of JCPenney Giving. From selecting national cause partners and identifying local charities for each store’s Round Up donation, to logging volunteer hours to earn grant money for nonprofits of their choice, JCPenney associates play an integral role in the Company’s giving mission.
