JCPenney Beauty is rolling out to stores nationwide, creating the ultimate one-stop shop for beauty and fashion lovers. JCPenney Beauty celebrates its customers’ unique selves by making inclusive beauty products widely accessible through a diverse product portfolio, attainable pricing, and like-minded partnerships.
Recent Coverage
- Today, TikTokers say you should be washing your hairbrush more often — here's what experts think
- Women’s Health, 20 Best Expert-Approved Hair Brushes For Every Hair Texture And Type, Ranked By Reviewers
- Elle, 24 Vitamin C Serums For Seriously Glowing Skin
- Esquire, The 61 Best Valentine's Day Gifts For Men That Are As Special As Him
- Drug Store News, Inside Beauty: Thirteen Lune puts Black-, Brown-owned brands front and center
- Chain Store Age, JCPenney dedicates homepage to beauty – for 48 hours
- Cosmetics Design USA, Consumer trends drive brick-and-mortar shopping with JCPenney Beauty
- Forbes, Meet The Sisters Behind Shades By Shan—Now In All 610 JCPenney Stores
- DMagazine, JCPenney Launches Inclusive Beauty Concept in 73 Stores Nationwide
Press Releases
- Sep. 19, 2022: JCPenney Expands JCPenney Beauty Presence with Nationwide In-Store Rollout Starting Next Month
- Sep. 30, 2021: JCPenney Unveils Brands and Store Locations for New, Inclusive Beauty Experience
- Jul. 20, 2021: Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience
Media Assets
Partners
Contacts
JCPenney Corporate Communications
jcpnews@jcp.com
