Since our founding, we have been committed to helping our customers – America’s working families – make the most of life’s moments, big and small. That’s why we are introducing ‘Make It Count,’ our recommitment to our customers. It’s built upon JCPenney’s four unwavering pillars:
- Making Fashion Truly Accessible
- Genuinely Rewarding
- Standing With Our Communities
- 120 Years of Doing for Others What We Want for Ourselves
We want our customers to know that we’re matching their efforts to help make every day, dollar and date night count. That’s what James Cash Penney did when he founded the company more than 120 years ago, and what we continue to strive for today.
Assets
Recent Coverage
- 08/30: The Kemmerer Gazette: JC Penney history and new community awards highlight Kemmerer celebration
- 08/28: WWD: Stylist’s Studio: Jason Bolden Talks JCPenney Collaboration and the Hollywood Strikes
- 08/29: Black Enterprise: Stylist to the Stars Jason Bolden Launches Affordable Luxury Collection at JCPenney
- 08/04: AP: Clothes for kids with disabilities get better, but teens see a lack of fashionable options
- 08/04: Beaumont Enterprise: Foster family gets back-to-school shopping spree
- 07/23: Dallas Express: JCPenney CEO Commits to North Texas
- 07/22: Axios: How JCPenney is trying to reach shoppers with a head-turning deal
- 07/19: News Channel 5 Nashville: This JCPenney coupon gets you $24.99 off a purchase of $25 or more
- 07/12: NBC5 DFW: JCPenney investment helps kids think on their feet
- 04/04: WWD: Where Penney’s Is Placing Its Bets
- 03/23: Fortune: Why JCPenney’s CEO thinks his turnaround plan will be the one that finally works: ‘It’s about fixing the fundamentals’
- 02/15: Newsweek 90: Americas Best Loyalty Programs 2023
- 02/15: Vogue: Prabal Gurung and JCPenney Partner for a Powerful New Collection
- 02/15: InStyle: Prabal Gurung's New JCPenney Collab Goes Up to Size 24 — and Every Piece Is Under $100
- 11/11: Fox News Business: Losing Powerball tickets could earn a 'winning' $20-off coupon in JCPenney sweepstakes
- 10/21: D Magazine: JCPenney Launches Inclusive Beauty Concept in 73 Stores Nationwide
- 01/24: CSA: JCPenney goes to the dogs — for a good cause
- 01/13: Dallas Morning News: J.C. Penney’s new Hope & Wonder brand gives away 100% of profit to charities
