Since our founding, we have been committed to helping our customers – America’s working families – make the most of life’s moments, big and small. That’s why we are introducing ‘Make It Count,’ our recommitment to our customers.  It’s built upon JCPenney’s four unwavering pillars:

We want our customers to know that we’re matching their efforts to help make every day, dollar and date night count. That’s what James Cash Penney did when he founded the company more than 120 years ago, and what we continue to strive for today.


Store Images

Download Images

Ad Spot Stills

Download Ad Spot Stills

Ad Spot Video

Download Ad Spot Video

Executive Headshots

Download Headshots

Recent Coverage

Scroll to Top