We’re giving women a new reason to hit the beach with confidence this summer with the debut of our very own Boutique Plus swimwear line specifically designed for the full-figured woman. As one of the fastest-growing categories in retail, JCPenney has been designing and developing plus-size apparel for years and is committed to offering plus-size garments that are flattering, functional and stylish.
To launch this exciting new collection of curvy swimwear, JCPenney partnered with social media influencer and plus-size Latina model Jessica Milagros to serve as the brand ambassador for Boutique Plus swim. Jessica played an integral role in the development of this line and collaborated with the design team on the fit and style of each swimwear piece.
“I am an advocate for body confidence and fashion that fits, feels good and flatters every curve,” said Jessica Milagros. “I am so proud to partner with JCPenney and bring beautiful, sexy swimwear to women of all shapes and sizes.”
Boutique Plus swimwear is specially-designed for sizes 1X to 3X with every piece featuring adjustable straps, molded cups and power mesh to provide lift and support. The line is created for all shapes and body types featuring sexy one piece swimsuits for $49.50 on sale, supportive but stylish bikini bra tops and high-waisted bottoms for $29.50 each, on sale.
Boutique Plus swim can be found in select JCPenney stores and at JCPenney.com so full-figured women can shop the way they want – in store with friends or from the comfort of their own home.
Jessica Milagros can be seen modeling some of the latest pieces from Boutique Plus swim in the gallery below.
