JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated. Today, we operate more than 650+ locations across the United States and Puerto Rico – and while fashion and shopping patterns have evolved, our focus on putting customers at the heart of what we do remains unchanged.

JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century – to treat others as we would like to be treated. Today, we operate more than 650+ locations across the United States and Puerto Rico – and while fashion and shopping patterns have evolved, our focus on putting customers at the heart of what we do remains unchanged.

Scroll to Top