Celebrating Community and Culture with Hope & Wonder

This past Saturday, August 27, Store #2934 in Round Rock, Texas celebrated the launch of our new, limited-edition Hope & Wonder collection for Hispanic Heritage Month. We partnered with a remarkable, Austin-based nonprofit, Latinitas, which focuses on empowering young #Latina girls to explore and build their skills in technology, leadership and design.

Hope & Wonder, a private brand exclusively at JCPenney, was created to engage the community in a positive way by celebrating moments that matter, ranging from festive holidays like Valentine’s Day and Halloween, to cultural observances such as Black History Month, Hispanic Heritage Month and more.

Did You Know?
Latina women only hold 2% of the jobs in STEM (science, technology, engineering and mathematics)? JCPenney is proud to help combat these statistics by supporting Latinitas.

“Latinitas was ecstatic to see the new Hope and Wonder collection from JCPenney,” shares Addy Allred, Engagement Coordinator for Latinitas. “The JCPenney team created a fun and engaging experience for our students, and they were able to see themselves in the various designs and initiatives, truly highlighting the importance of representation in fashion and design.”

As part of our commitment to celebrate and serve America’s diverse, working families, JCPenney will donate 100% of the net profits from the Hispanic Heritage Month Collection to Latinitas to further their mission and impact in underserved communities.

Check out a few photos from the event:

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