JCPenney and Celebrity Stylist Jason Bolden celebrate new collaboration during New York Fashion Week

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JCPenney and celebrity stylist, Jason Bolden, have partnered to make everyday luxury accessible for all with a reimagined collection for two of JCPenney’s beloved private brands – J.Ferrar and Worthington.

The exclusive collaboration was announced during New York Fashion Week with a private media preview where several fashion and lifestyle reporters, publications and influencers experienced the collection in person.

Of the many celebrities in attendance, actress Gabrielle Union and pop singer Sabrina Carpenter were featured in Celebmafia and People Magazine wearing styled pieces from the line.

Following the media preview, Jason invited JCPenney executives, close friends and special guests for an intimate celebration of the collection launch.

“When we look at collaborations, we enjoy partnering with people who love JCPenney and who celebrate what we celebrate – inclusive, accessible fashion at a great value for everyone in every size,” said JCPenney Chief Merchandising Officer Michelle Wlazlo. “This collaboration with Jason Bolden builds upon our commitment to offer inclusive, accessible fashion with the quality and value that our customers love.”

Known for his iconic red carpet moments, Jason Bolden brings modern suiting, trendsetting separates and tailored outerwear to J.Ferrar and Worthington. JCPenney’s longstanding heritage of offering fashionable looks at great value for everyone in every size aligns closely with Jason’s belief in more inclusive fashion that allows people to find and express themselves.

“This collaboration began with JCPenney and I choosing each other,” said Jason Bolden. “My connection to JCPenney started when I was growing up and shopped frequently with my mother and grandmother at the store. Now, we get to work together to make new, everyday luxury styles accessible and affordable – and that’s what’s really important about this collaboration.”

Read more about the exclusive collection on JCPenney’s Newsroom, and shop for a limited time now in select stores and online.

About Jason Bolden

Jason Bolden is the co-founder of JSN STUDIO, a multidisciplinary design and styling firm based in Los Angeles. His approach to fashion is rooted in pushing boundaries, redefining staples, and collaborating with top talent to create iconic red-carpet, editorial, and advertising moments. Bolden’s unique perspective and talents are showcased in his Netflix series, Styling Hollywood, and as a judge on Next in Fashion.

In 2021, Otis College partnered with Bolden to launch Summer of Style, a six-day program that introduced high school students of color to the worlds of fashion, product, and interior design in an effort to widen the pipeline to these creative industries for underrepresented youth. His unparalleled expertise at weaving storytelling through fashion and branding has resulted in numerous campaigns and collaborations with luxury brands and high-level talent across entertainment, music, and sports. Follow along for more on Jason’s Instagram.

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