Just one month ago, JCPenney launched its boldest brand campaign yet.
‘Yes, JCPenney’ is our new warrior cry, and it’s here to show the world what our most loyal customers already know: we’re not just serving great deals – we’re serving looks. The kind that stops people mid-scroll, turn heads in the airport, and make strangers ask, “Wait… where did you get that?”
Now, we’re coming to you with even more head-turning looks, debuting two new ads with fashion for any summer occasion.
Be the best-dressed on the pickleball court or brighten up any gray day and shop these looks now on JCPenney.com.
These are more than just clever ads – they’re showing people the incredible value and fashion they miss out on when they don’t shop at JCPenney. And if the results of our first round of advertisements are any indicator, the fear of missing out is real.
- Looks in our anonymous ad placements seen everywhere from Times Square to local malls sold five times faster the average item, with most becoming JCPenney’s hottest items.
- The blue Adidas Breaknet Sleek Sneakers seen in the ad campaign continue to sell out in many sizes.
- We’re seeing a major increase in interest in contemporary fashion items as compared to this time last year, on track to double sales volume.
We’ve got the receipts, and we’re just getting started. Stay tuned for more incredible fashion, star-powered brand collaborations and deals you won’t want to miss, only at JCPenney (Yes, JCPenney!).
