JCPenney is embracing the spirit of joy this holiday season by helping America’s diverse working families attain more holiday at bigger savings through a refreshed assortment of trend-forward merchandise, iconic new partnerships and reunions, beauty-filled in-store experiences and “Really Big Deals.” A year after its $1 billion reinvestment into the business – including a newly relaunched loyalty program – the retailer is poised to deliver its most rewarding holiday experience yet for customers.