David Beckham Celebrates the Launch of His New Fragrance Collection with JCPenney

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JCPenney is thrilled to introduce The Collection by soccer legend and English icon, David Beckham, available exclusively at JCPenney Beauty. This specialty collection adds to the JCPenney Beauty portfolio of fine fragrance and cologne offerings.

“We are honored to partner with David Beckham and Coty to exclusively bring The Collection to JCPenney shoppers across the country,” said Chief Merchandising Officer Michelle Wlazlo. “We are committed to making fashion truly accessible to our customers, which means bringing fresh, relevant products and brands to our shelves from founders they know and love.”

To celebrate the official launch, David joined JCPenney leadership and Coty partners in Garden City, New York to meet with fans and excited shoppers at the Roosevelt Field Mall JCPenney.

During the event, David spoke with Michelle Wlazlo about his collection and partnership with JCPenney Beauty and took photos with his dedicated fans.

“It’s very personal to me,” David said during the N.Y.C. event. “With these three fragrances, it’s all about my journeys around the world and different places where I’ve lived and different memories — I think fragrances are like that.”

Hundreds of customers stopped by JCPenney to check out the event, experience free mini services with JCPenney Beauty and be some of the first to smell the fragrances in store. David’s appearance was also captured in several media outlets including US Magazine, Cosmetics Business and People.

You can shop The Collection online and in JCPenney Beauty stores now. Read more about the partnership on JCPenney’s Newsroom.

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