Chief Customer Officer
Katie Mullen serves as the chief customer officer, reporting to Marc Rosen, chief executive officer. Mullen oversees e-commerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, and more. A key focus of her role is driving innovation to transform how customers experience JCPenney with continued investment in experiences powered by stores, technology and digital channels combined. Most recently, Mullen served as the chief digital officer for JCPenney, responsible for leading the growth of the Company’s e-commerce business.
Prior to joining JCPenney, Mullen held the role of chief digital officer at Neiman Marcus Group. She led the $1 billion neimanmarcus.com business and oversaw product management, category management, site merchandising, performance marketing, analytics, data science, promotions, drop-ship buying, e- commerce operations, and new sales channels. Mullen previously held the chief transformation officer role, in which she developed the group’s multi-year growth strategy.
Additionally, she has deep experience as an advisor to the world’s largest retail and consumer brands as a former partner and managing director at Boston Consulting Group.
Mullen has a bachelor’s degree from Princeton University and a master of business administration degree from University of Pennsylvania.