Brands

Introducing JCPenney Beauty, the Retailer’s New, Fully Inclusive Beauty Experience

July 20, 2021

Brands

JCPenney Introduces Thereabouts™ Brand for Fully Inclusive Back-to-School Style

July 15, 2021

Brands

JCPenney Expands Stylus™ Brand to Men’s Apparel and Accessories

June 28, 2021

Brands

JCPenney Introduces Affordable, Luxurious Style with Launch of Ryegrass™

May 28, 2021

Brands

JCPenney Debuts New Private Home Brand Loom + Forge™

April 27, 2021

Brands

Legacy Home Brand Fieldcrest® Joins JCPenney Exclusive Brand Portfolio

March 4, 2021

Brands

JCPenney Reinvents Xersion® Activewear Brand

January 7, 2021

Brands

All-New Styleisure™ Brand at JCPenney Promotes Equal Parts Style and Comfort as Company Continues to Innovate Ahead of the Holiday Season

November 12, 2020

Brands

JCPenney Unveils Linden Street Home™ Brand Bedding Collection

May 26, 2020

Brands

JCPenney Launches Style on the Go Curbside Pickup at 50 Additional Locations

March 2, 2020